7 search results - page 2 / 2 » On the windfall of friendship: inoculation strategies on soc... |
SAGT
2009
Springer
13 years 11 months ago
2009
Springer
We study auctions whose bidders are embedded in a social or economic network. As a result, even bidders who do not win the auction themselves might derive utility from the auction,...
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...