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» Online Ad Slotting With Cancellations
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CORR
2008
Springer
134views Education» more  CORR 2008»
13 years 4 months ago
Online Ad Slotting With Cancellations
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
Florin Constantin, Jon Feldman, S. Muthukrishnan, ...
IWQOS
2004
Springer
13 years 10 months ago
Distributed on-line schedule adaptation for balanced slot allocation in wireless ad hoc networks
— We propose an algorithm for design and on the fly modification of the schedule of a wireless ad hoc network for provision of fair service guarantees under topological changes...
Theodoros Salonidis, Leandros Tassiulas
SIGECOM
2009
ACM
108views ECommerce» more  SIGECOM 2009»
13 years 11 months ago
Selling ad campaigns: online algorithms with cancellations
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
Moshe Babaioff, Jason D. Hartline, Robert D. Klein...
WINE
2005
Springer
136views Economy» more  WINE 2005»
13 years 10 months ago
Click Fraud Resistant Methods for Learning Click-Through Rates
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
CORR
2010
Springer
151views Education» more  CORR 2010»
13 years 1 months ago
Selective Call Out and Real Time Bidding
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...