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» Online allocation of display ads with smooth delivery
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KDD
2012
ACM
292views Data Mining» more  KDD 2012»
11 years 7 months ago
Online allocation of display ads with smooth delivery
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...
Anand Bhalgat, Jon Feldman, Vahab S. Mirrokni
INFOCOM
1999
IEEE
13 years 8 months ago
An Effective and Efficient Traffic Smoothing Scheme for Delivery of Online VBR Media Streams
Traffic smoothing for delivery of online VBR media streams is one of the most important problems in designing multimedia systems. Given available client buffer and a window-slidin...
Ray-I Chang, Meng Chang Chen, Jan-Ming Ho, Ming-Ta...
CORR
2008
Springer
134views Education» more  CORR 2008»
13 years 4 months ago
Online Ad Slotting With Cancellations
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
Florin Constantin, Jon Feldman, S. Muthukrishnan, ...
WWW
2010
ACM
13 years 11 months ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
SIGECOM
2010
ACM
170views ECommerce» more  SIGECOM 2010»
13 years 9 months ago
Optimal online assignment with forecasts
Motivated by the allocation problem facing publishers in display advertising we formulate the online assignment with forecast problem, a version of the online allocation problem w...
Erik Vee, Sergei Vassilvitskii, Jayavel Shanmugasu...