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WWW
2009
ACM
14 years 5 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
CORR
2010
Springer
151views Education» more  CORR 2010»
13 years 1 months ago
Selective Call Out and Real Time Bidding
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
13 years 11 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
CHI
2005
ACM
14 years 5 months ago
eyeView: focus+context views for large group video conferences
In this paper, we describe the design of eyeView, a video conferencing system that uses participant looking behavior to determine the size of online video conferencing windows. Th...
Tracy Jenkin, Jesse McGeachie, David Fono, Roel Ve...