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KDD
2009
ACM
13 years 11 months ago
2009
ACM
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...