Research shows that people from different cultural backgrounds and gender roles behave and communicate in systematically different ways. The current research utilized a survey (N=...
This study investigates contemporary college students’ social behavior on- and offline. Although being socially active typically enhances access to resources embedded in social ...
Michael A. Steafnone, Yu Chao Huang, Derek Lackaff
The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate...
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, H...
This paper examines how different facets of favorable user behavior drive the success of an online community by using a unique data set with surveys from 1,389 participants from t...