Based on our field studies and consultations with field experts, we identified three main problems that are of key importance to online web personalization and customer relationsh...
Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
Phishing detection systems are principally based on the analysis of data moving from phishers to victims. In this paper we describe a novel approach for detecting phishing websites...
Adaptive websites usually change as effect of user navigational actions. Most current web engineering approaches (which consider personalization) allow to detect basic user browsin...
The World Wide Web contains a huge and increasing volume of information. The web warehouse is an efficient and effective means to facilitate utilization of information on the Web,...