25 search results - page 1 / 5 » Online expansion of rare queries for sponsored search |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
As the largest online marketplace in the world, eBay has a huge inventory where there are plenty of great rare items with potentially large, even rapturous buyers. These items are...