25 search results - page 2 / 5 » Online expansion of rare queries for sponsored search |
DEXA
2005
Springer
13 years 10 months ago
2005
Springer
In this paper, we address a novel method of Web query expansion by using WordNet and TSN. WordNet is an online lexical dictionary which describes word relationships in three dimens...
WWW
2006
ACM
14 years 5 months ago
2006
ACM
We introduce the notion of query substitution, that is, generating a new query to replace a user's original search query. Our technique uses modifications based on typical su...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
Pseudo-relevance feedback (PRF) improves search quality by expanding the query using terms from high-ranking documents from an initial retrieval. Although PRF can often result in ...
ICEIS
2009
IEEE
13 years 11 months ago
2009
IEEE
In an information retrieval system, a thesaurus can be used for query expansion, i.e. adding words to queries in order to improve recall. We propose a semi-automatic and interactiv...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...