117 search results - page 2 / 24 » Online learning from click data for sponsored search |
WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
DSS
2007
13 years 4 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
As with any application of machine learning, web search ranking requires labeled data. The labels usually come in the form of relevance assessments made by editors. Click logs can...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...