340 search results - page 1 / 68 » Optimal marketing strategies over social networks |
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
INFOCOM
2007
IEEE
13 years 10 months ago
2007
IEEE
We consider an ad-hoc wireless network operating within a free market economic model. Users send data over a choice of paths, and scheduling and routing decisions are updated dyna...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
WIAMIS
2009
IEEE
13 years 11 months ago
2009
IEEE
Multimedia data collections immersed into social networks may be explored from the point of view of varying documents and users characteristics. In this paper, we develop a unifi...