340 search results - page 2 / 68 » Optimal marketing strategies over social networks |
TON
2010
13 years 3 months ago
2010
—We develop analytical models to characterize pricing of spectrum rights in cellular CDMA networks. Specifically, we consider a primary license holder that aims to lease its spe...
TMM
2011
12 years 11 months ago
2011
Abstract—Multimedia social network is a network infrastructure in which the social network users share multimedia contents with all different purposes. Analyzing user behavior in...
INFOCOM
2011
IEEE
12 years 8 months ago
2011
IEEE
Abstract—Secondary spectrum access is emerging as a promising approach for mitigating the spectrum scarcity in wireless networks. Coordinated spectrum access for secondary users ...
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
GLOBECOM
2009
IEEE
13 years 11 months ago
2009
IEEE
— This paper studies an auction based allocation of network resources for short-term contracts for heterogeneous network services. The combinatorial winner selection yields the o...