With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective manageme...
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
Sarabjot S. Anand, Matthias Baumgarten, Alex G. B&...
IAT Services, the central Information Technology group at the University of Missouri-Columbia, operates computing sites in general access, classroom, and residence hall settings. ...
Web user search customization research has been fueled by the recognition that if the WWW is to attain to its optimal potential as an interactive medium the development of new and...
Open content web sites depend on users to produce information of value. Wikipedia is the largest and most well-known such site. Previous work has shown that a small fraction of ed...
Katherine A. Panciera, Aaron Halfaker, Loren G. Te...