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CORR
2010
Springer
13 years 3 months ago
2010
Springer
For revenue and welfare maximization in singledimensional Bayesian settings, Chawla et al. (STOC10) recently showed that sequential posted-price mechanisms (SPMs), though simple i...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
STOC
2010
ACM
13 years 10 months ago
2010
ACM
We study the classic mathematical economics problem of Bayesian optimal mechanism design where a principal aims to optimize expected revenue when allocating resources to self-inte...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...