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WWW
2010
ACM
13 years 11 months ago
Competing for users' attention: on the interplay between organic and sponsored search results
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
COLCOM
2005
IEEE
13 years 10 months ago
"Token" equilibria in sensor networks with multiple sponsors
When two sponsoring organizations, working towards separate goals, can employ wireless sensor networks for a finite period of time, it can be efficiency-enhancing for the sponso...
David A. Miller, Sameer Tilak, Tony Fountain
KDD
2009
ACM
210views Data Mining» more  KDD 2009»
13 years 11 months ago
Modeling and predicting user behavior in sponsored search
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
Josh Attenberg, Sandeep Pandey, Torsten Suel
HICSS
2005
IEEE
189views Biometrics» more  HICSS 2005»
13 years 10 months ago
Contrasting Community Building in Sponsored and Community Founded Open Source Projects
Prior characterizations of open source projects have been based on the model of a community-founded project. More recently, a second model has emerged, where organizations spinout...
Joel West, Siobhan O'Mahony