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ATAL
2007
Springer
13 years 11 months ago
An advanced bidding agent for advertisement selection on public displays
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
Alex Rogers, Esther David, Terry R. Payne, Nichola...
ECAI
2004
Springer
13 years 10 months ago
A Risk-Based Bidding Strategy for Continuous Double Auctions
We develop a novel bidding strategy that software agents can use to buy and sell goods in Continuous Double Auctions (CDAs). Our strategy involves the agent forming a bid or ask by...
Perukrishnen Vytelingum, Rajdeep K. Dash, Esther D...
WINE
2007
Springer
193views Economy» more  WINE 2007»
13 years 11 months ago
Auctions with Revenue Guarantees for Sponsored Search
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
Zoë Abrams, Arpita Ghosh