: A Swedish sample of 36 people judged the similarities of 20 objects, primarily information appliance products and services sometimes called consumer electronics, but also some co...
Identifying consumer preferences is a key challenge in customizing electronic commerce sites to individual users. The increasing availability of online social networks provides on...
This study investigates how consumers evaluate a product when they read conflicting online consumer reviews of evaluations from previous consumers. If consumers are rational, as i...
Internet business has grown at an unprecedented rate in the past several years. Recent research has found that the functions provided by a store have a significant impact on custo...
The paper investigates the interaction effects between the search strategy of software agents and the subject's product class knowledge. The experimental study consists of a ...