16 search results - page 1 / 4 » Personalization in Context: Does Context Matter When Buildin... |
ICDM
2006
IEEE
13 years 11 months ago
2006
IEEE
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
TKDE
2008
13 years 4 months ago
2008
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
JTAER
2006
13 years 4 months ago
2006
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to "convert" Internet users who are reluctant to bu...
IIWAS
2007
13 years 6 months ago
2007
The growing number of Web Services technologies and their use have revolutionized the web. Web Services will play an important role in the next web generation (i.e. Semantic Web) ...
CIKM
2007
Springer
13 years 8 months ago
2007
Springer
Every user has a distinct background and a specific goal when searching for information on the Web. The goal of Web search personalization is to tailor search results to a particu...