Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
As the amount of Web information grows rapidly, search engines must be able to retrieve information according to the user's preference. In this paper, we propose a new web sea...
Kenneth Wai-Ting Leung, Dik Lun Lee, Wang-Chien Le...
A major problem of current Web search is that search queries are usually short and ambiguous, and thus are insufficient for specifying the precise user needs. To alleviate this pro...
Advanced personalized web applications require a carefully dealing with their users’ wishes and preferences. Since such preferences do not always hold in general, personalized ap...
No search engine is perfect. A typical type of imperfection is the preference misalignment between search engines and end users, e.g., from time to time, web users skip higherrank...