7 search results - page 1 / 2 » Personalized Ad Delivery When Ads Fatigue: An Approximation ... |
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...
MOBIHOC
2004
ACM
14 years 4 months ago
2004
ACM
We present the Feasible Label Routing (FLR) protocol for mobile ad hoc networks, which uses path information to establish routes to destinations on demand. FLR enables loopfree in...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
CORR
2010
Springer
13 years 3 months ago
2010
Springer
We consider an extension of the popular matching problem in this paper. The input to the popular matching problem is a bipartite graph G = (A ∪ B, E), where A is a set of people,...
DIALM
2003
ACM
13 years 10 months ago
2003
ACM
This paper addresses the problem of scatternet formation for singlehop Bluetooth based ad hoc networks, with minimal communication overhead. We adopt the well-known structure de B...