20 search results - page 2 / 4 » Personalized Click Prediction in Sponsored Search |
KDD
2010
ACM
13 years 9 months ago
2010
ACM
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...
KDD
2009
ACM
13 years 12 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
SIGIR
2010
ACM
13 years 9 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
NIPS
2007
13 years 6 months ago
2007
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
CIKM
2007
Springer
13 years 11 months ago
2007
Springer
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...