20 search results - page 3 / 4 » Personalized Click Prediction in Sponsored Search |
IUI
2010
ACM
14 years 2 months ago
2010
ACM
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
WINE
2009
Springer
14 years 7 days ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WSDM
2012
ACM
12 years 1 months ago
2012
ACM
This paper uncovers a new phenomenon in web search that we call domain bias — a user’s propensity to believe that a page is more relevant just because it comes from a particul...
WWW
2011
ACM
13 years 17 days ago
2011
ACM
Our objective is to improve the performance of keyword based image search engines by re-ranking their baseline results. To this end, we address three limitations of existing searc...
SIGIR
2009
ACM
14 years 4 days ago
2009
ACM
It is now widely recognized that user interactions with search results can provide substantial relevance information on the documents displayed in the search results. In this pape...