Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Generic web search is designed to serve all users, independent of the individual needs and without any adaptation to personal requirements. We propose a novel technique1 that perf...
John D. Garofalakis, Theofanis Matsoukas, Yannis P...
Abstract. The key for providing a robust context for personalized information retrieval is to build a library which gathers the long term and the short term user’s interests and ...
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...