4 search results - page 1 / 1 » Positioning and Pricing in a Variety Seeking Market |
MANSCI
2010
13 years 3 months ago
2010
We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking behavior is modeled as an increase in the willingness-to-pay for t...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
Market making refers broadly to trading strategies that seek to profit by providing liquidity to other traders, while avoiding accumulating a large net position in a stock. In th...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
HICSS
2002
IEEE
13 years 9 months ago
2002
IEEE
: This research note both confirms and extends the value relevance of information technology announcements found by Im et al (2001) and Dos Santos et al. (1993). We extend their wo...