Sciweavers

Share
2 search results - page 1 / 1
» Practical guide to controlled experiments on the web: listen...
Sort
View
KDD
2007
ACM
159views Data Mining» more  KDD 2007»
11 years 6 days ago
Practical guide to controlled experiments on the web: listen to your customers not to the hippo
The web provides an unprecedented opportunity to evaluate ideas quickly using controlled experiments, also called randomized experiments (single-factor or factorial designs), A/B ...
Ron Kohavi, Randal M. Henne, Dan Sommerfield
KDD
2009
ACM
167views Data Mining» more  KDD 2009»
11 years 10 days ago
Seven pitfalls to avoid when running controlled experiments on the web
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
books