Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based upon the principle that customer pr...
A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated...
Identifying consumer preferences is a key challenge in customizing electronic commerce sites to individual users. The increasing availability of online social networks provides on...
We observed that for multimedia data – especially music - collaborative similarity measures perform much better than similarity measures derived from content-based sound feature...
Multiple data sources containing different types of features may be available for a given task. For instance, users’ profiles can be used to build recommendation systems. In a...