25 search results - page 5 / 5 » Predicting bounce rates in sponsored search advertisements |
SIGIR
2009
ACM
14 years 4 days ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
TARK
2009
Springer
14 years 5 days ago
2009
Springer
We exhibit a new computational-based definition of awareness, informally that our level of unawareness of an object is the amount of time needed to generate that object within a ...
ECAI
2006
Springer
13 years 9 months ago
2006
Springer
Abstract. This paper describes a new way of implementing an intelligent web caching service, based on an analysis of usage. Since the cache size in software is limited, and the sea...
KDD
2010
ACM
13 years 9 months ago
2010
ACM
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...