7 search results - page 2 / 2 » Predicting clicks: estimating the click-through rate for new... |
WINE
2009
Springer
14 years 1 days ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WAIM
2009
Springer
14 years 1 days ago
2009
Springer
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...