The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
Suppose one is considering purchase of a computer equipped with accelerators. Or suppose one has access to such a computer and is considering porting code to take advantage of the...
Laura Carrington, Mustafa M. Tikir, Catherine Olsc...
Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypoth...
James Begole, Maurice Chu, Oliver Brdiczka, Taemie...
Speed to market is critical to companies that are driven by sales in a competitive market. The earlier a potential customer can be approached in the decision making process of a p...
The academic literature suggests that the extent of exporting by multinational corporation subsidiaries (MCS) depends on their product manufactured, resources, tax protection, cus...
Ron Edwards, Ajith Abraham, Sonja Petrovic-Lazarev...