Trust between a pair of users is an important piece of information for users in an online community (such as electronic commerce websites and product review websites) where users ...
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...
Samaneh Moghaddam, Mohsen Jamali, Martin Ester, Ja...
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
There are many on-line settings in which users publicly express opinions. A number of these offer mechanisms for other users to evaluate these opinions; a canonical example is Ama...
Traditionally, research about trust assumes a single type of trust between users. However, trust, as a social concept, inherently has many facets indicating multiple and heterogen...