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» Predictive Analysis for Customer Relationship Management
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JDCTA
2010
163views more  JDCTA 2010»
12 years 10 months ago
Predictive Analysis for Customer Relationship Management
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
Manisha Rathi, Anand Priyadarshini, Ankit Rastogi
VLDB
2005
ACM
121views Database» more  VLDB 2005»
13 years 9 months ago
Using a Fuzzy Classification Query Language for Customer Relationship Management
A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relation...
Andreas Meier, Nicolas Werro, Martin Albrecht, Mil...
DOLAP
2004
ACM
13 years 9 months ago
Data warehouse design to support customer relationship management analyses
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
Colleen Cunningham, Il-Yeol Song, Peter P. Chen
ICMB
2005
IEEE
128views Business» more  ICMB 2005»
13 years 9 months ago
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
ER
2007
Springer
85views Database» more  ER 2007»
13 years 9 months ago
A Taxonomy of Customer Relationship Management Analyses for Data Warehousing
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
Colleen Cunningham, Il-Yeol Song