44 search results - page 2 / 9 » Predictive user click models based on click-through history |
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
IJCAI
2007
13 years 6 months ago
2007
Machine learning for predicting user clicks in Webbased search offers automated explanation of user activity. We address click prediction in the Web search scenario by introducing...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
SOCIALCOM
2010
13 years 2 months ago
2010
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...