82 search results - page 1 / 17 » Pricing Strategies for Viral Marketing on Social Networks |
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
KDD
2010
ACM
13 years 6 months ago
2010
ACM
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
ISR
2008
13 years 4 months ago
2008
