We discuss learning a profile of user interests for recommending information sources such as Web pages or news articles. We describe the types of information available to determin...
Data mining is playing an important role in decision making for business activities and governmental administration. Since many organizations or their divisions do not possess the...
This paper reports the results of feature reduction in the analysis of a population based dataset for which there were no specific target variables. All attributes were assessed a...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...