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AIR
1999
136views more  AIR 1999»
13 years 5 months ago
A Framework for Collaborative, Content-Based and Demographic Filtering
We discuss learning a profile of user interests for recommending information sources such as Web pages or news articles. We describe the types of information available to determin...
Michael J. Pazzani
AUSDM
2006
Springer
157views Data Mining» more  AUSDM 2006»
13 years 9 months ago
Safely Delegating Data Mining Tasks
Data mining is playing an important role in decision making for business activities and governmental administration. Since many organizations or their divisions do not possess the...
Ling Qiu, Kok-Leong Ong, Siu Man Lui
AUSDM
2007
Springer
173views Data Mining» more  AUSDM 2007»
13 years 11 months ago
The Use of Various Data Mining and Feature Selection Methods in the Analysis of a Population Survey Dataset
This paper reports the results of feature reduction in the analysis of a population based dataset for which there were no specific target variables. All attributes were assessed a...
Ellen Pitt, Richi Nayak
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 2 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
SDM
2004
SIAM
165views Data Mining» more  SDM 2004»
13 years 6 months ago
Visualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Ron Kohavi, Rajesh Parekh