3 search results - page 1 / 1 » Probabilistic latent semantic user segmentation for behavior... |
KDD
2009
ACM
13 years 9 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
KDD
2004
ACM
14 years 5 months ago
2004
ACM
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
CCS
2011
ACM
12 years 4 months ago
2011
ACM
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...