Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
In this paper, we examine the behavior of bidding agents that are in direct competition with the other participants in an auction setting. Thus the agents are not simply trying to...
The price of anarchy (POA) is a worst-case measure of the inefficiency of selfish behavior, defined as the ratio of the objective function value of a worst Nash equilibrium of a g...
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
We introduce a study of position auctions, with an explicit modeling of user navigation through ads. We refer to our model as the PPA model, since it is most applicable in the con...