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WWW
2009
ACM
14 years 5 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
OSDI
2004
ACM
14 years 4 months ago
Automated Worm Fingerprinting
Network worms are a clear and growing threat to the security of today's Internet-connected hosts and networks. The combination of the Internet's unrestricted connectivit...
Sumeet Singh, Cristian Estan, George Varghese, Ste...
WSDM
2009
ACM
178views Data Mining» more  WSDM 2009»
13 years 11 months ago
User Browsing Graph: Structure, Evolution and Application
This paper focuses on ‘user browsing graph’ which is constructed with users’ click-through behavior modeled with Web access logs. User browsing graph has recently been adopt...
Yiqun Liu, Min Zhang, Shaoping Ma, Liyun Ru