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KDD
2008
ACM
195views Data Mining» more  KDD 2008»
14 years 6 months ago
Learning from multi-topic web documents for contextual advertisement
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...