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    Exploitation and exploration in a performance based contextual advertising system
    13 years 3 months ago
    Exploitation and exploration in a performance based contextual advertising system
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    The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
    Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
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