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    WWW
    2008
    ACM
    221views Internet Technology» more  WWW 2008»
    Contextual advertising by combining relevance with click feedback
    14 years 6 months ago
    Contextual advertising by combining relevance with click feedback
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    Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
    Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
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