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CIKM
2010
Springer
13 years 3 months ago
Semantic tags generation and retrieval for online advertising
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, ...
ICDE
2007
IEEE
92views Database» more  ICDE 2007»
14 years 6 months ago
STAR: A System for Tuple and Attribute Ranking of Query Answers
In recent years there has been a great deal of interest in developing effective techniques for ad-hoc search and retrieval in structured repositories such as relational databases ...
Nishant Kapoor, Gautam Das, Vagelis Hristidis, S. ...
WWW
2009
ACM
14 years 5 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
CIDR
2007
155views Algorithms» more  CIDR 2007»
13 years 6 months ago
Object-level Vertical Search
Current web search engines essentially conduct document-level ranking and retrieval. However, structured information about realworld objects embedded in static webpages and online...
Zaiqing Nie, Ji-Rong Wen, Wei-Ying Ma
KDD
2012
ACM
187views Data Mining» more  KDD 2012»
11 years 7 months ago
Online learning to diversify from implicit feedback
In order to minimize redundancy and optimize coverage of multiple user interests, search engines and recommender systems aim to diversify their set of results. To date, these dive...
Karthik Raman, Pannaga Shivaswamy, Thorsten Joachi...