One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, ...
In recent years there has been a great deal of interest in developing effective techniques for ad-hoc search and retrieval in structured repositories such as relational databases ...
Nishant Kapoor, Gautam Das, Vagelis Hristidis, S. ...
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Current web search engines essentially conduct document-level ranking and retrieval. However, structured information about realworld objects embedded in static webpages and online...
In order to minimize redundancy and optimize coverage of multiple user interests, search engines and recommender systems aim to diversify their set of results. To date, these dive...