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KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 7 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
WWW
2009
ACM
14 years 5 months ago
Collaborative filtering for orkut communities: discovery of user latent behavior
Users of social networking services can connect with each other by forming communities for online interaction. Yet as the number of communities hosted by such websites grows over ...
WenYen Chen, Jon-Chyuan Chu, Junyi Luan, Hongjie B...