12 search results - page 2 / 3 » Scalable Influence Maximization in Social Networks under the... |
SODA
2008
ACM
13 years 6 months ago
2008
ACM
In this paper, we study the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos [14, 15]: We are given a graph modeling a soc...
STOC
2007
ACM
14 years 4 months ago
2007
ACM
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
ICDM
2010
IEEE
13 years 2 months ago
2010
IEEE
Social media forms a central domain for the production and dissemination of real-time information. Even though such flows of information have traditionally been thought of as diffu...
DATAMINE
2010
13 years 4 months ago
2010
We address the combinatorial optimization problem of finding the most influential nodes on a large-scale social network for two widely-used fundamental stochastic diffusion models...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...