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KDD
2009
ACM
168views Data Mining» more  KDD 2009»
13 years 11 months ago
Scalable clustering and keyword suggestion for online advertisements
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Anton Schwaighofer, Joaquin Quiñonero Cande...
WWW
2009
ACM
14 years 5 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
WWW
2009
ACM
14 years 5 months ago
Competitive analysis from click-through log
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
CACM
2007
203views more  CACM 2007»
13 years 4 months ago
The effects of online advertising
Pop-up, pop-under, and in-line ads have been said to be intrusive, and previous findings suggest that they could have important effects on user perception and cognition. Using a 2...
Scott McCoy, Andrea Everard, Peter Polak, Dennis F...