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WWW
2008
ACM
14 years 6 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
FIS
2009
13 years 3 months ago
Semantic Advertising for Web 3.0
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
Edward Thomas, Jeff Z. Pan, Stuart Taylor, Yuan Re...
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
14 years 2 days ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
IPPS
2010
IEEE
13 years 3 months ago
Scalability analysis of embarassingly parallel applications on large clusters
This work presents a scalability analysis of embarrassingly parallel applications running on cluster and multi-cluster machines. Several applications can be included in this catego...
Fabrício Alves Barbosa da Silva, Hermes Sen...
KDD
2009
ACM
232views Data Mining» more  KDD 2009»
13 years 10 months ago
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...