The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
Edward Thomas, Jeff Z. Pan, Stuart Taylor, Yuan Re...
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
This work presents a scalability analysis of embarrassingly parallel applications running on cluster and multi-cluster machines. Several applications can be included in this catego...
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...