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KDD
2010
ACM
265views Data Mining» more  KDD 2010»
8 years 9 months ago
Scalable influence maximization for prevalent viral marketing in large-scale social networks
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
Wei Chen, Chi Wang, Yajun Wang
KDD
2003
ACM
269views Data Mining» more  KDD 2003»
9 years 7 months ago
Maximizing the spread of influence through a social network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
David Kempe, Jon M. Kleinberg, Éva Tardos
WWW
2008
ACM
9 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
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