3 search results - page 1 / 1 » Scalable influence maximization for prevalent viral marketin... |
KDD
2010
ACM
13 years 6 months ago
2010
ACM
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
KDD
2003
ACM
14 years 4 months ago
2003
ACM
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...