825 search results - page 1 / 165 » Search advertising using web relevance feedback |
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
ERCIMDL
1997
Springer
13 years 9 months ago
1997
Springer
: A fully operational large scale digital library is likely to be based on a distributed architecture and because of this it is likely that a number of independent search engines m...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...