Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Real-time dynamic programming (RTDP) is a heuristic search algorithm for solving MDPs. We present a modified algorithm called Focused RTDP with several improvements. While RTDP ma...
This paper describes a framework for selecting the optimal call mix to be admitted while employing a bandwidth degradation policy in a wireless cellular network. The optimal proper...
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
In most electronic auctions conducted over the Internet today price is still the only decision criteria for the best bid. This is true for all sorts of auctions in the electronic ...
Birgit Burmeister, Tobias Ihde, Thomas Kittsteiner...