65 search results - page 1 / 13 » Self-Selection and Information Role of Online Product Review... |
ISR
2008
13 years 5 months ago
2008
SIGECOM
2011
ACM
12 years 8 months ago
2011
ACM
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
GW
2009
Springer
13 years 3 months ago
2009
Springer
Speakers in all cultures and ages use gestures as they speak (i.e., cospeech gestures). There have been different views in the literature with regard to whether and how a specific ...
HICSS
2006
IEEE
13 years 11 months ago
2006
IEEE
We analyze how online reviews can be used to evaluate product differentiation strategy based on the theories of hyperdifferentiation and resonance marketing. Hyperdifferentiation ...
HICSS
2007
IEEE
13 years 11 months ago
2007
IEEE
Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers who have previously purchased a product, has become a major inf...