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    GFKL
    2005
    Springer
    103views Data Mining» more  GFKL 2005»
    Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
    13 years 10 months ago
    Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
    Download  epub.ub.uni-muenchen.de
    Winfried Steiner, Christiane Belitz, Stefan Lang
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    INCDM
    2009
    Springer
    199views Data Mining» more  INCDM 2009»
    Driver-Moderator Method for SKU Sales Forecasting
    13 years 11 months ago
    Driver-Moderator Method for SKU Sales Forecasting
    Download  home.ku.edu.tr
    We develop a method to forecast stock keeping unit sales that is accurate, transparent and consistent in handling similar situations. We leverage the marketing literature to define...
    Özden Gür Ali
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